Now in soft opening · Grand opening Wednesday, October 21

About Us

Modern Asian yakiniku.

Premium ingredients, immersive tableside grilling, and heartfelt hospitality, almost a decade in the making on Route 9 in Shrewsbury.

Our Story

From a plan on Route 9 to a room full of grills.

BBQ Land celebrates the tradition of modern Asian yakiniku. Every plate is crafted to bring people together, one unforgettable bite at a time.

It started as a plan filed with the Town of Shrewsbury back in 2018: turn a former fast-food lot by Lake Quinsigamond into a place where people sit down, slow down, and cook together. Getting there took almost a decade of planning, permitting, and building.

Our founder, Ning Yu, imagined a Japanese table-grill restaurant: a grill at every table and a menu of high-quality meats you cook yourself, with favorites from Korean and Chinese kitchens alongside. Wagyu next to kimchi. Gyudon next to soondubu. Mango shaved ice to finish.

Now the doors are open, the grills are hot, and we’re just getting started.

Booth seating with tableside grills

Our Motto

Where Fire
Meets Flavor

Our Philosophy

What we believe.

Three ideas behind every plate that leaves our kitchen.

01

Premium ingredients

Our meat comes from Savenor’s, the Cambridge butcher Julia Child trusted for decades, from A5 wagyu to Berkshire pork.

02

Tableside grilling

Every table has its own brass-ringed grill. You set the pace: sear the wagyu for seconds, crisp the pork belly, take your time.

03

Heartfelt hospitality

Every plate is crafted to bring people together. We’re close by with a tip, a fresh plate, or a refill whenever you need one.

1939 Est. Cambridge, MA

Our Purveyor

Julia Child’s butcher, on your grill.

Our meat comes from Savenor’s, the historic Cambridge butcher shop famously known as Julia Child’s butcher.

Established in 1939, Savenor’s supplied the meat for Julia’s The French Chef and has been a Boston institution ever since. They still practice whole-animal butchery and supply many of the city’s best kitchens.

We’re proud to partner with them. At a grill table the meat is the meal, and theirs is worth the fire.

1939
Founded in Cambridge
11 yrs
Supplying The French Chef
Whole
Animal butchery
More about Savenor’s

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The Journey

How we got here.

2018

The plan

Site plans for 31 Boston Turnpike go before the Shrewsbury Planning Board.

2018–25

Building it right

Years of permitting, design, and construction to bring a 67-seat grill house to Route 9.

2026

Soft opening

The grills light up. We open our doors and start cooking for Shrewsbury.

Next

Still growing

Beer, wine, and soju once our liquor license comes through, plus a menu that keeps evolving.

Pull Up a Chair

Your grill is waiting.

Reserve a table for the full experience, or order pickup and bring BBQ Land home.

Reserve Order Online